Hello everyone,

we just wanted to take the time and tell you the difference between giving us a follow here or subscribing to our INFO-BOARD.

So here is an overview of what you get on either option:

If you are interested now in our INFO-BOARD go ahead and get it here.

INFO-BOARD // 2€/month

Um, was geht es im Workshop?

Der Workshop geht darum, wie Musiker:innen mit einfachen Mitteln – wie eigenem Handy, natürlichem Licht oder einfachen Lichtformern und weiteren hilfreichen Tools – kreativen Content für Plattformen wie Instagram, TikTok oder Spotify produzieren können. Im Mittelpunkt steht die Verbindung von Musik und visueller Identität: Wie erzähle ich mit Bildern oder mit kurzen Videos/Reels eine Geschichte, die zu meinem Sound passt? Mit diesem Fokus erfahren die Teilnehmenden, wie sie visuell denken und einen Gestaltungsprozess planen und verwirklichen können.

Für wen ist der Workshop?

Für Musikerinnen, insbesondere Newcomers oder unabhängige Künstlerinnen, die ihre visuelle Präsenz selbst in die Hand nehmen wollen. Wichtig ist der Wunsch, sich kreativ auszudrücken und die eigene Musik auch visuell erlebbar zu machen.

Am Ende des Workshops kannst du:

• deine visuelle Identität klarer benennen und gestalten,

• die Design Thinking-Methode verwenden,

• mit deiner eigenen Ausstattung kreative Fotos und Videos umsetzen,

• einfache Tools gezielt einsetzen, um kreativen Content zu erstellen,

• Bildsprache und Storytelling bewusst mit deiner Musik verbinden.

Du gehst mit einem Moodboard, einer umgesetzten Gestaltungsmethode, konkreten Content-Ideen, ersten eigenen Bildern/Videos und

Tipps für deinen Content-Alltag nach Hause.

Coach: Anna Forgách

Join us for a session in which we’ll talk about how to use paid marketing to promote your music and grow your fanbase online. We'll cover the ad platforms by Meta (Facebook, Instagram), Google (YouTube), Spotify, and TikTok, share our experiences, and discuss the best strategies.

After the workshop, you will know more about different ways to develop your audience with online advertising.

Coach: Julie Saumande

🎶 MUSIC FRONTIERS – Save the Date!

📍 Where: Aqua‑Höfe, Berlin‑Kreuzberg

📅 When: September 4 & 5, 2025

We’re excited to be a Community Partner of MUSIC FRONTIERS, the music conference where new visions for the music ecosystem take center stage. 

Happening in Berlin on Sept 4–5!

This isn’t just another conference and not your typical industry event. It’s where visionaries, artists, technologists, researchers and pioneers collide to shape what’s next for music.

What’s in store?

🔥 Solution-focused conversations that go way beyond industry buzzwords

🤖 Smart takes on AI as an opportunity, not a threat

🚀 30+ innovators demoing the tools shaping the next era of music

💡 A variety of workshops, plenty of networking, and connections you won’t find anywhere else

📌 The legendary Wall of Opportunities (aka the biggest job board for music ever)

🎉 And don’t miss the CREATHON on Aug 30, a no-code collab event for creators and idea-makers

🍹 And yes... free drinks all day!

🎟️ Grab your ticket now and get 30% off with our code MF30MusicPool.

Trust us. You do not want to miss this.

For more offers like this, join our 2€/month INFO-BOARD here.

Scattered but Connected: Diaspora Music Business & Collectivity across Geographies co-curated by AL Berlin

The past decade has seen significant growth in Arab speaking diasporas in European cities due to intensifying geopolitical events in the region. Arab speaking diasporas, often working with European and North American entities such as booking agents, festivals, labels, venues and agencies, recognize the need for new work models and approaches to produce, perform and disseminate their work, questioning existing hegemonic models within the global music industry and how these articulate themselves in performance, touring, production and dissemination deals available to independent artists not only of Arab of origin.

In this Community Evening, we would like to bring together musicians and cultural workers from the SWANA region (South West Asia and Northern Africa) living in Berlin for a panel conversation, to discuss experiences and approaches of building sustainable practices and collective work within this context of fragmentation and work across borders, and within systems that often exclude us. From visa struggles and unstable funding to censorship and solidarity, the conversation explores what it means to create music and community in this context, both internationally and locally in Berlin.

We aim to talk about topics such as: – Visas & Bureaucracy: How mobility restrictions shape who gets to perform and be heard – Sustainability & Funding: Making a living amid unstable support and extractive economies – Cooperation in Berlin: Building networks and mutual support among SWANA cultural workers, while the conversation focuses on the particular experiences of SWANA cultural workers, it is interesting for anyone dealing with diaspora music business, and all artists, organizers, and anyone invested in rethinking transnational music work are very welcome.

Co-Curation

• AL.Berlin is a cultural initiative and meeting point founded in 2019 in Berlin, dedicated to contemporary music and art from the South West Asia and North Africa (SWANA) region and its diaspora. Through live music and knowledge exchange, it creates spaces for encounter and community building. Rooted in artistic dialogue between Berlin and the SWANA region, AL.Berlin challenges conventional notions of “home,” reimagining it as a confident, welcoming base for intercultural exchange. Its flagship project, AL.Festival, has grown into Berlin’s leading SWANA music festival, presenting dozens of artists to thousands of attendees. From 2020 to 2023, AL.Berlin also ran AL.Remise, a cultural center, café, and bar, has become a vibrant hub for the community. The name “AL” (آل) plays on the Arabic words for “the” and “family,” reflecting the project’s vision of Berlin as a shared home for diverse voices.

Moderation

• Leil Zahra Mortada is a transfeminist queer political organizer from South Lebanon. Based in Berlin, they teach, research, agitate, and create multidisciplinary art. Working primarily with video and sound, their practice is rooted in years of committed engagement in collective, self-organised structures of living and working. They explore themes of decolonialism, anarchism, counter-archives, abolition, and border violence.

Panelists

• Mohammad Abdallah is a Jordan-raised Palestinian singer, songwriter, and bassist, best known as co-founder and frontman of El Morabba3, one of the Arab independent music scene’s most influential bands. Since 2009, he has shaped a distinctive sound blending indie rock, post-rock, and electronic elements with socially charged Arabic lyrics. With El Morabba3, he toured widely across the Arab world and Europe, releasing two acclaimed albums. Now based in Berlin, Abdallah continues to push sonic boundaries, fusing raw emotion with innovative sound design to tell stories rooted in the contemporary Arab experience.
• Lorena Junghans is an award-winning impact producer, artist manager, and cultural worker from rural Romania, based between Berlin, Ramallah, and Porto. She works across music, film, and immersive media, collaborating on projects from grassroots initiatives to the Biennale di Venezia–winning From the Main Square. A Filmuniversity Babelsberg KONRAD WOLF honors graduate and FES scholar, she received the 2022 Bertha Artivist Award for her work with Rasha Nahas, the STARTBÜRO founder’s grant, and joined programs like SOAM, Empower Now, and tbd*’s mental health fellowship. Her work is rooted in care and justice, shaped by the lived experience and the writings of bell hooks, Sherri Mitchell, and Emilia Roig. She is part of KINDA, CONNECTED DIFFERENCES e.V., and The Palestine Music Space, building sustainable, equitable cultural ecosystems.
• Eyal Vexler is the co-founder and manager of AL.Berlin, a cultural entrepreneur, producer, DJ, and music collector. Based in Berlin, he has extensive experience in music programming, live events, and multidisciplinary cultural projects, collaborating with diverse artists and institutions to create vibrant platforms for music, film, and performance. His work centres on amplifying SWANA artists and fostering inclusive, politically engaged cultural spaces, drawing inspiration from his family, activism, and deep connection to music.

DJ

V1V1S3KT1ON is a Berlin-based DJ, rooted by the Red Sea. Always in tune with spiritual noise, resonating diverse realities of electronic sound. Merching within their sets interesting loops of soundbits, voice and poetry/rap. Seeking to maintain a twist to texture, placement of words and rhythm.

16:30 Doors

17:00 Gespräch

18:30 DJ

20:00 Ende

Der Workshop richtet sich an alle Musiker*innen, die den nächsten Schritt in Richtung Professionalität gehen und aktuell an einem Release arbeiten oder kürzlich Musik veröffentlicht haben. Gemeinsam erarbeiten wir, wie man ein Release strategisch plant und worauf es dabei ankommt. Wir entwickeln einen beispielhaften Step-by-Step-Marketingplan und behandeln zentrale Themen wie Fördermittel- und Labelakquise sowie die Zusammenarbeit mit Booking- und PR-Agenturen.

Der Workshop vermittelt dir das nötige Know-how für eine erfolgreiche und professionelle Veröffentlichung deiner Musik. Du erhältst einen klaren Überblick über die wichtigsten Do’s & Don’ts im Musikbusiness und wertvolle Einblicke in essenzielle Musik-Marketing-Strategien.

Die Inhalte sind besonders für Musiker*innen gedacht, die noch wenig Erfahrung mit Releasestrategien und Musikmarketing haben. Aber auch wenn du bereits erste Kenntnisse hast, kannst du von spannenden neuen Insights profitieren.

Mit Niklas Mündemann